Brand Management, Marketing, Stories

Goodbye NetApp


I resigned from my position at NetApp to join ServiceNow as per December 1st.

It’s a jump from a rather big to a fairly small IT company. From storage software and hardware to Platform and Software as a Service. From a crowd of dear colleagues and friends to just a handful of strangers. From “Go further, faster” to “Transform IT”. From consolidation and organizational maturity to fast growth and sheer opportunity. At ServiceNow, I will focus on Enterprise Customer Acquisition, in order to fuel the company’s growth in EMEA.

When I joined NetApp in 2007, the company held the number 5 position in EMEA, behind EMC, HP, Dell and IBM. Today, we’re the clear runner up, with EMC in sight. Revenues more than doubled since. Markets understand that in storage and data management, true innovation will come from NetApp, and NetApp only. Our brand and positioning never was more differentiated than it is right now. I am proud to have been part the team going beyond to get that done. I will miss this category of IT business.

But more so the people in the EMEA Marketing team. I want to thank a few of you here. Ton, for getting things organized, for your sincerity and straightforwardness. Lorrayne, for your great stories, self-mockery and channel insight. Robert, for your blunt boldness, ideas and lightning-fast humor. Udo, for turning event and sponsorship management into a higher art form. Heike, your wisdom. Stéphanie, your endless energy. Sandrine, your courage, commitment and hard work. Heather, your curiosity, care and friendly pitbullness. Antonio, your focus, patience and long-term scope. Silvia, your professional style, marcoms expertise and constant flow of solid ideas. Ingrid, for helping me get things done despite everything. Marvin, your talent, wit and sharp eye for quality. Kerstin, your open mind, know-how and relationship management. Dani, will I ever find a more marketing savvy and committed colleague? Claudia, Michal, Irina, Shiri: I admire how you guys create great marketing out of thin air. Rakan, for picking up the pieces sitting next to me. Kate, for running the show – it will go on!

And the leaders. Ashley, I am walking out of our second term together; I am sure it would’ve been lots of fun. John, thanks; we delivered some solid programs together along the way. Hamish – you just rock, mate. Ali, Jac, Pascale – I have thoroughly enjoyed working with you and your teams. Thank you for leading the way. Lastly David: It is all about beer and skittles in the end, isn’t it?

I thank you all for now, and know we will stay in touch.


4 thoughts on “Goodbye NetApp

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