Shoulder Angel 2016

Schouderengel_2016No print version of Shoulder Angel this year. (See versions 2015, 2014).

Our niece Josien is battling a rare type of cancer. We contribute the money for paper and stamps to the experimental research needed to cure her. (More info – in Dutch – here)

So: print this shoulder angel, cut it, and put it on your shoulder.

Wishing you all a very healthy 2016!


Marketing ROI, Marketing Strategy

AWESOME. We built a Marketing Activity Planning App on ServiceNow!

Pie graphAny service workflow can be consolidated, automated and published in a centralized service catalogue with ServiceNow – this is what we tell our customers every day. It could be processes to request service from IT, HR, Procurement or another service department within the company. But it could just as well be something else. Like the process to create and maintain the marketing planning. That’s what we did – in about 6 weeks.

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NowForum 2014: “Like SAP in the Early Nineties”

NowForum 2014On 7, 8 and 9 October, we hosted the second edition of NowForum, the IT Transformation event series in Frankfurt, Paris and London. Launched in 2013, the series evolved globally this year with the addition of NowForums in Washington, D.C.Sydney and Singapore. We’re likely to add more events to the NowForum 2015 calendar.

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Agency, Content Marketing, Customer Experience, Sales

Gate the Content! Or: On Tenacious Remnants of Demand Gen 1.0

Full disclosure: I love the words “tenacious” and “remnant”.


As part of introductions, I sat through a content marketing master class organized by a marketing agency in London some weeks ago.

regpageSide note #1: “Master class” usually means: “We’ll keep it short and therefore we’ll only be able to introduce the topic, without really increasing your understanding of any of it. But we serve great coffee and it will look great on your LinkedIn profile without really pulling you out of your social life, like real education would – so let’s just all sing along and be happy, shall we?”

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