By Jillian Mirandi, Senior Analyst
Messaging shifts away from ITSM drive ServiceNow into greenfield opportunities across LOBs
IT remains ServiceNow’s point of entry into accounts, but evidence of a much needed, broader service management conversation is beginning to emerge and is already driving revenue results. In the quarter, ServiceNow grew 62% year-over-year to $139 million. High growth is expected from ServiceNow continuing to displace legacy ITSM vendors HP and BMC, but what is interesting is that 34% of account growth, which includes new accounts and upsells, was generated outside of IT. The 34% from other lines of business is up from 20% in the year-ago quarter, demonstrating the company’s successful expansion outside of IT and into functional areas such as HR and procurement. The flexibility of ServiceNow’s platform is pushing the company into greenfield opportunities in these functional areas and diversified revenue will ensure growth will continue in coming years.